Note: It’s normal not to use your own affiliate links in your post (and doing so will likely come across as clueless, presumptuous, or greedy). The host blog may well use affiliate links of their own if you mention specific products/services that have an affiliate program, so you need to be ok with that.
Guest blogging might be one of the best things you can do for the long-term growth of your blog… but it can also be a ton of fun, too. It’s one of the most successful blog promotion strategies I’ve ever employed—and I write even more about it in a couple of my free blogging books.
I'm a blogger, but I'm not my blog. I am not my business either. Occasional podcaster and very-much-recovering side project addict. Co-Founder at RightBlogger. Join me here, on ryrob.com to learn how to start a blog and build a purpose-connected business. Be sure to take my free blogging tools for a spin... especially my wildly popular free keyword research tool & AI article writer. They rule. Somehow, I also find time to write for publications like Fast Company, Forbes, Entrepreneur, The Next Web, Business Insider, and more. Let’s chat on Twitter (X?) and YouTube about our feelings (and business, of course).
An article on the Google Search Central Blog states: “Google does not discourage [guest posts] in the cases when they inform users, educate another site's audience, or bring awareness to your cause or company.”
Because Google may issue a “Google penalty” (or “manual action”) against a site that engages in manipulative linking practices. This can lead to the site ranking lower in search results. Or being omitted from search results altogether.
“Excessive” guest posting occurs when a brand is trying to get links on as many sites as possible. This leads to a lot of poor-quality content. Which is bad for the web and bad for Google.
Or if there are lots of unnatural links to the brand’s site. That have obviously been placed for SEO purposes. For example, multiple links to a gym page using the text “best gym in Austin.”
When you link to your site from a guest post, Google says the link should be set to nofollow (i.e., you instruct Google to ignore the link for SEO purposes).
In the U.S., for example, the FTC (Federal Trade Commission) states that native advertising (ads that look like normal types of content) must be clearly labeled. The penalty for violating this rule can be up to $43,792 per violation.
Let’s say you own a gym. Writing for an automotive site could look forced and spammy. And won’t do much for your profile. But you could benefit from writing for a health, fitness, or lifestyle blog.
Results are ordered by “Page AS” (Authority Score for the specific page, not the entire domain) by default. Use the external link icon to view the source page and learn more about the prospect.
The next step is coming up with a unique guest post idea for each prospect. This increases the chance of people accepting your proposals. And reduces the risk of publishing near-duplicate guest posts (which can look spammy).
The best guest blog post ideas provide a unique perspective. If you offer insights and stories that no one else can share, sites may be more likely to want your contribution.
Everyone on TikTok is talking about the “12-3-30” treadmill workout. But your prospect hasn’t covered it. You can take advantage of the trend and showcase your expertise by offering a guest post on the subject.
From these results, you might pitch a guest post on “tricep exercises with dumbbells.” And let your prospect know that this term alone gets 9,900 Google searches per month on average.
Now, you’re ready to send your guest post pitch. (If you’re using the Link Building Tool, connect your mailbox and send it there. So you can keep track of everything easily.)
Side note: Despite your best efforts, your emails won’t be relevant to every recipient. Always use your judgment before contacting someone. You don’t want people to report your emails as spam.
Once you’ve finished writing, send your guest post draft to the host site and await any feedback. Handle this as quickly as possible to reduce the risk of the opportunity falling through.
Tip: If you’re using the Link Building Tool, click the check mark button to move your guest post opportunity to the “Monitor” tab. This allows you to track your guest post links.
What Are Guest PostsGuest posting, also known as guest blogging, is the practice of writing and publishing content on another person's or company's website or blog. It’s a method used by brands, businesses, and individuals to reach a broader audience, showcase expertise, and build relationships within the industry.
Guest posting offers a multifaceted strategy for SaaS businesses, blending brand exposure, authority building, and SEO benefits. When executed with precision and genuine intent to provide value, it can be a pivotal tool in a SaaS company's content marketing arsenal.
The guest posting is the process of writing content for another company website and has several benefits of guest posting such as attracting traffic back to their website, increasing brand awareness, boosting domain authority and building external links to high domain websites. It is also called as guest posting and it drives more visitors to your webpage, it also offers a double treat for both the guest blogger and the website hosting the guest content. Using guest blogging as key, you can build a relationship with your fellow peers and it also gives fresh content to the audience group. This blog gives the list of best guest post sites and gives an answer of how to do guest blogging in the digital platform and it is the best trick for link building and SEO optimization. There are several authorized free guest post sites which will give you individual authority and make the website name famous.
In the guest blogging, there were two situations that happened. The first one, when a skilled editor writes on your website then you can get better organic traffic on your site. The second one is when you write a blog on a high authority website it can make you famous that helps you to get more visitors for your writings.
Due to the high quality of the website, several people will give writing proposals to the editor. Hence wait till the editor approves your content and if the approval did not come on time then follow them with the short inquiry.
In conclusion, this curated list of best guest post sites offers a valuable resource for expanding your reach and enhancing your content's visibility. By strategically leveraging these platforms, you can tap into established audiences, establish your expertise, and foster valuable connections within your industry. Remember to tailor your pitches to each site's audience and guidelines, ensuring your submissions stand out. As you embark on this guest blogging journey, keep refining your approach, learning from each experience, and adapting your strategies for even greater success. Happy guest blogging!
Set up a free profile to showcase your skills, experience and desired pay rate to clients. You choose the payment method that's best for you to easily get paid for your work.
Are you thinking about becoming a guest blogger as a way to increase your company’s visibility, attract more customers, or improve your site’s authority? If so, you’re in the right place. This complete guide to guest blogging was created to help you learn how to guest post by finding, contacting, and writing for blogs in your industry.
Although community-powered websites and blogs have been around for many years, guest blogging may still very well be in its infancy. Contributing a post to an authoritative website in your industry can not only be beneficial for that site, if they’re struggling to come up with enough content, but also for you. The exposure and interest that a guest post brings can be fantastic for businesses or individuals in need of a little marketing boost.
… but guest blogging for visibility, leads, connections, and even just for the sheer thrill of seeing your name on other websites are all still valid, and probably always will be, unless Google decides to start issuing penalties for fun and profitability or something.
There are still many good reasons to do some guest blogging (exposure, branding, increased reach, community, etc.). Those reasons existed way before Google and they’ll continue into the future. And there are absolutely some fantastic, high-quality guest bloggers out there.
But if you’re one of those high-quality bloggers Cutts is talking about, you’re in it for the exposure and increased reach that guest blogging can bring to your business. That’s why we’ve put together this tutorial: to help you grow your business through guest posting. Read on for a tutorial that teaches you how to write a guest blog post, gives the benefits of guest contributions, provides a five-step tutorial that walks you through the process of getting published, and even offers some ideas for being a “gracious guest,” ensuring you get invited back for another round!
SEO — Lastly, there are still SEO and link building benefits to guest posting, although they should be last on your list (we’ll come back to why and how to do this safely in a bit).
Keep doing that! However, if your site is brand new, and you’re trying very hard to establish yourself in the industry and drive traffic, you may want to split your efforts evenly for a while.
Once you’ve established some regular readers on your own website, you can scale back your guest appearances. At the very least, build up some content on your own blog or site as “proof” and reference points before you follow this guide.
This is a trick question, and the answer is “both.” You should never publish something sub-par. 🙂 If you put a ton of work into guest blogging, and visitors excitedly come to your site only to see the content there is halfhearted, they won’t be interested in following you any further.